Passport Program Aims to Increase Tourism Throughout the Valley

SHENANDOAH VALLEY, Va. (WHSV) -- Five visitor centers throughout the Valley won the Trailblazer Award, for a program that increases tourism throughout the area.

Already, there are 9,000 visitors a week visiting the Massanutten Resort and,millions more visiting the Shenandoah National Park.

Brenda Black, Harrisonburg's tourism director, said The Mountains to Main Streets Passport Program helps cross promote the different areas in the Valley and brings in more residents into our community.

Claire Malla was born and raised in Harrisonburg, but she said this program will help her explore more parts of the Valley.

"My husband is not from here, he is from Virginia Beach, so I think it will be a great way for him to get out and see the surrounding Shenandoah Valley. And, we have a new son so I think it will be a great way for us to have some family time together," said Malla.

Black said so far they have seen an increase in the number of people enrolling online for these passports, both from the area and outside.


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