Black Friday Guide to the Shenandoah Valley

By: Kitty Capelle Email
By: Kitty Capelle Email

Tips to Ensure a Safe and Fun Black Friday from AAA: 

Head for the side door and play the outfield. Many shoppers want to park near their favorite stores or near the mall entrance. Most malls have secondary entrances on the sides and those entrances usually have less traffic and additional convenient spaces. Also, outlying areas normally have more open spaces, lighter traffic and a lower risk of collision. Plus, it doesn’t hurt to walk off the holiday treats. In some cases, however, those spaces may not be as secure so be aware of the risks.
See and be seen. Use your headlights when scouring parking garages for spaces, even in the daytime. The light will let other cars see you coming around turns and can make fitting into that tight parking space a little easier. Research shows that keeping your headlights on reduces your crash risk even during daylight hours.
Beware of tall vehicles. Avoid parking between a pair of tall SUVs or minivans where it might be hard for you to back out of the space. If you can’t see well enough to back out safely, get help from one of your passengers.
Look out for little ones. It can be difficult to see small children in busy parking lots. Be aware of your surroundings and look for children, who may make quick, unpredictable movements. When walking to and from stores, hold the hands of your children to keep them safe from traffic.
Stay on track and alert. Pedestrians should use walkways and crosswalks, if available. If walking in the traffic lanes is unavoidable, be alert for subtle cues – including exhaust or reverse lights – that signal a vehicle is about to pull out. When behind the wheel, always be on the lookout for pedestrians especially small children.
Thieves like to window shop. Place all shopping bags and valuables in the trunk, including the GPS and its mount, so they won’t be visible to would-be thieves. Remove any evidence, such as GPS suction cup marks from the vehicle’s windshield. It takes a thief just seconds to smash a window and steal your shopping loot.
Stay on guard in parking lots. Choose a well-lighted area to park at night. When returning to your vehicle, have keys ready in hand and check the car’s interior before entering, using a penlight at night. Report suspicious people or cars.
Slow down, buckle up. Even a low-speed collision can result in injuries. Make sure that everyone is strapped in a seat belt or child safety seat while the vehicle is in motion, even if it is just a short trip to another part of the parking lot.
Wait until Cyber Monday. Many retailers will have special online promotions on Cyber Monday.

You either love it or hate it.

Some seek the thrill of getting the best, most exclusive deal on this year's hottest items. Others wouldn't step foot in a mall for all the money in the world.

Yes, Black Friday is a tradition to some and an abomination to others. Those of you that crave the early morning camp-outs, this guide is for you.

Here's a list of stores across the Valley participating in Black Friday. (All times are assumed as Friday hours, unless otherwise noted)

Shop Local


Fashion Square: Anne Taylor opens at 5 a.m., all other stores open at 12 a.m. 


Casual Friday: 10 a.m. - 5:30 p.m.

Duo: 9 a.m. for customer loyalty program, 10 a.m. - 6 p.m. for regular customers for Small Business Saturday, 20 percent off

Glen's Fair Price: instant rebates on Canon cameras

Lady Jane: 11 a.m. - 6 p.m. 

Runner’s Corner: 11a.m - 6 p.m. buy one pair of shoes, next pair is 25 percent off  

Starbucks: 6 a.m. - 11 p.m., 2012 Black Friday Flier

Valley Mall: 12:00 a.m. 

Yellow Button:  9 a.m. to 7 p.m., 20 percent off full price items first hour, 15 percent off second hour and 10 percent off the rest of the day   

New Market

Shenandoah Valley Flea Market: 9 a.m. - 5 p.m.

3549 Old Valley Pike, New Market, VA 22844


Starbucks: 6:30 a.m. to 9:30 p.m. 2012 Black Friday Flier

Wilderness Adventure: 10 a.m. - 6 p.m., 20 percent off selected items: North Face, Marmot, Patagonia


Mariah Amine Couture: open Saturday 10 a.m. - 5 p.m. for Small Business Saturday

Rockfish Gap Outfitters: 10 a.m. - 6 p.m.

Starbucks: 5:30 a.m. - 10 p.m. 2012 Black Friday Flier


Other Black Friday Deals

Ace Hardware:  12:00 a.m. 2012 Black Friday Flier

Advance Autoparts: 7:30 a.m. 2012 Black Friday Flier 

Aeropostale: 2012 Black Friday Flier 2012 Black Friday Flier

American Eagle: 12 a.m. to 10 p.m. 2012 Black Friday Flier 

Ann Taylor: 5 a.m. 2012 Black Friday Flier

AT&T (online only): 2012 Black Friday Flier

Banana Republic: 12:00 a.m. 2012 Black Friday Flier

Bath and Body Works: some are open at 12 a.m. 2012 Black Friday Flier

Barnes and Noble:6 a.m. - 11 p.m. 2012 Black Friday Flier 

Bed, Bath & Beyond: 6:00 a.m. 2012 Black Friday Flier

Belk: 12 a.m. 2012 Black Friday Flier 

Best Buy : 12:00 a.m. 2012 Black Friday Flier  

Claire's: 12 a.m. - 10 p.m. 2012 Black Friday Flier 

Costco 9:00 a.m. 2012 Black Friday Flier 

Home Depot: 5 a.m. - 9 p.m. 2012 Black Friday Flier  

JCPenney: 6 a.m. 2012 Black Friday Flier

K-Mart: 8:00 p.m. Thursday 2012 Black Friday Flier 

Kohl’s: 12:00 a.m. 2012 Black Friday Flier 

Macys: 12:00 a.m. - 1 p.m. 2012 Black Friday Flier 

Michael's: 4p.m. - 11 p.m. Thursday, 7:00 a.m. Friday 2012 Black Friday Flier

New York & Company: 2012 Black Friday Flier 

OfficeMax: 6:00 a.m. Friday, 9 a.m. Saturday 2012 Black Friday Flier 

Old Navy: 4:00 a.m. 2012 Black Friday Flier

Petsmart: 7 a.m. to 9 p.m. 2012 Black Friday Flier  

Radio Shack: 6:00 a.m. 2012 Black Friday Flier 

Rite Aid: 7:00 a.m. 2012 Black Friday Flier 

Sam's Club: 7:00 a.m. 2012 Black Friday Flier 

Sears: 8:00 p.m. Thursday 2012 Black Friday Flier 

Sephora: 2012 Black Friday Flier

Staples:  5:00 a.m. - 12:00 p.m. 2012 Black Friday Flier 

Stein Mart: 7:00 a.m. 2012 Black Friday Flier 

Toys R Us: 8:00 p.m. Thursday 2012 Black Friday Flier 

Target: 9:00 p.m. Thursday 2012 Black Friday Flier 

Victoria's Secret: 2012 Black Friday Flier

Walmart: 8 p.m. Thursday 2012 Black Friday Flier 

Zales: 2012 Black Friday Flier

If you would like your store to be included on this list, contact Kitty Capelle at with the store's hours and information. is happy to provide a forum for commenting and discussion. Please respect and abide by the house rules:

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