Tracey Jones is a Regional Vice President for Gray Television. She oversees Gray's television stations in Charlottesville, Winchester and has direct management responsibilities for the stations in Harrisonburg: WHSV, My Valley, The Valley's FOX and WHSV.com. Over the past 25 years she has worked in management, sales and creative and is passionate about making advertising work. She will cover how to avoid the two biggest advertising mistakes that most small to medium sized companies and even a lot of large companies make.