Dr. Bahn is Professor of Marketing at James Madison University and the former Director of the MBA Program. Dr. Bahn has published over 50 manuscripts in various prestigious marketing journals and proceedings. He has also participated in over 30 national and 10 international marketing conferences.

Dr. Bahn's area of expertise is in children's consumer behavior, nutrition and physical fitness and market segmentation research. Dr. Bahn has also taught at Boise State University, the University of Texas at Arlington, and Virginia Tech.