(WHSV) — A woman's routine for getting ready can be a process because of all the products they use. When all is said and done it costs a lot too because on average, women pay more for products than men for the same product.
A 2016 report from the Congressional joint economic committee states 42% of the time the same product is more expensive for women than men.
"When you have a product that is actually the same, and you charge a woman more for it than you do a man, that is clear discrimination," said New York Congresswoman Carolyn Maloney.
Congresswoman Maloney helped write the 2016 report and is working on legislation to address the issue known as the 'pink tax.'
"It's a double whammy for women because it is a documented disparity, " said Congresswoman Maloney.
We put the idea to the test ourselves and compared the prices of several commonly used products.
Take Dove body washes. The Dove Men Plus Care on average costs $5.23; the women's costs $5.39. Degree Motion Sense deodorant was more expensive for women ($4.29) than men ($3.75), despite having the same ingredients.
People we spoke with said they already knew about the alleged Pink Tax.
"I do buy the men's products because they are cheaper," said Taylor Dalton.
"All the way across the board, they pay more," said Thomas Marchese
The price disparities don't end with retail products. According to a 2011 study published in the Journal of Real Estate Finance and Economics, women pay .4% more for mortgage rates. Congresswoman Maloney says the Affordable Care Act addressed insurance differences between women and men, by stating it is discrimination to charge women more than men for health insurance.
"Why do I have to pay more because it is marketed to me?" asked Dalton.
"Why should someone pay more for the exact same thing?" agreed Marchese.
We reached out to Unilever, the parent company for Dove, Suave, and Degree, about the price difference. In a statement sent to WHSV, a spokesperson wrote "Retailers set the prices at which they sell our products. We provide suggested retail prices, which may vary between products due to different technologies and formulations. When the technologies and formulations are comparable, we suggest retail prices at parity for men's and women's options. Promotions can also affect pricing."