New movie theater opens in the Staunton Mall
UPDATE (Dec. 14):
After many years of being empty, a new movie theater is opening in the Staunton Mall.
The owner, Robert Harrison said it's called
, with tickets only costing $3.00 per movie.
Harrison said the theater has six screens in total and they've replaced all projectors in the space with brand-new digital projectors.
He previously told WHSV that the low prices would not be due to the theater being a second-run theater, which shows movies between their main theatrical run and when they come out on DVD. Their schedule for the coming week primarily consists of films near the end of their theatrical run, like
Showing second-run or late-in-the-theatrical-run movies is a normal practice for theaters offering prices this low, and one employed by many drive-in theaters in the area, which have also been
Receiving screening rights from distribution companies can cost quite a lot of money, especially for major blockbusters like
, but those costs go down with time, which makes it possible to offer the kind of cheap prices Legacy plans to give customers.
There will be multiple movies showing each day.
Below is the schedule of showtimes, all at the cost of $3, from December 15th to the 21st.
12:45 • 4:05 • 7:00 • 9:55
11:45 • 2:20 • 4:55 • 7:30 10:05
12:00 • 2:25 • 4:50 • 7:15 • 9:40
1:00 • 4:45 • 7:25 • 10:05
12:50 • 3:50 • 6:50 • 9:50
11:50 • 2:20 • 4:50 • 7:20 • 9:50
ORIGINAL STORY (Oct. 5):
A brand-new movie theater is coming to the Staunton Mall, several years after the former Regal Cinemas location closed.
Robert Harrison, a former co-owner of Venue Cinemas in Lynchburg, is opening what will be called 'Paragon Cinemas' in the location this December.
It is not affiliated with '
,' a national chain which provides movie watchers with electric recliners and full-service bars.
Harrison says the theater will have six screens in total and they're replacing all projectors in the space with brand-new digital projectors.
The national theater conversion from a film format to a digital format was a major part of Regal's decline and eventual closure in Staunton in 2010. That also coincided with a general decline in retail at malls across America, including the Staunton Mall.
Going digital has also been an obstacle
, due to the high price for digital projectors.
But, with those projectors, Paragon Cinemas hopes to become a new hotspot for entertainment in the Valley.
It will air first-run movies like other major theater chains, but at affordable prices — Harrison says the highest priced ticket will be $6.50 and concessions will be competitively priced.
They will not have 3D movies, however.
They plan to open by one of the busiest times of the year for the movie business: holiday season in December.