Play Pokemon Go and raise money for charity without changing a thing

(WHSV)
Published: Jul. 18, 2016 at 4:31 PM EDT
Email This Link
Share on Pinterest
Share on LinkedIn

The Pokemon Go craze is a lot of fun and games, but you can use the app to change your community and do some real good.

A free app counts the steps you take finding the next rare Pokemon or getting to that gym you're claiming for your team, and turns it into cash for your favorite charity.

Charity Miles, a non-profit, launched a challenge for Pokemon Go players. The app stays open in the background of your phone while you're playing the game. Every mile you walk or run earns the charity of your choice a quarter. Every mile biked is 10 cents.

Right now, there's more than 30 charities to donate to within the app. WHSV spoke with a local food bank who benefits from one of these charities, Feeding America.

Each month, the Blue Ridge Area Food Bank serves nearly 40,000 people who are food insecure in the Valley. They also distribute around 10 million pounds of food annually. They give any app that can help serve the foo-insecure a thumbs up.

"Because people are so mobile, particularly teenagers, so it's a good way to capture the imagination and encourage them to do something good at the same time," said Abena Foreman-Trice, communications director for the food bank.

She added that she hopes the app, in combination with Pokemon Go, will help encourage younger generations to work to support charity.

"I hope the impact will be that it's engaged young people, it's made them aware of the issue of hunger, and that it will engage them and entice them to continue to support hunger relief within their communities," Foreman-Trice said.

Charity Miles is not a new app. In the past four years, it has raised $2 million for charity, and is now using the Pokemon Go app to drive more people to its effort.

"Having freakishly toned calves is great and all, but don't you want to put all that walking you're doing to good use? Start by downloading Charity Miles . . . " via Tech Insider #CharityMiles

Posted by Charity Miles on Monday, July 18, 2016