Virginia launches ‘Refer-a-Friend to Fish’ campaign

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RICHMOND, Va. (WWBT) — The Virginia Department of Game and Inland Fisheries is launching a campaign to encourage fishermen to recruit others to join them.

The department’s ‘Refer-a-Friend to Fish’ campaign will reward current licensed anglers who refer others to buy their first fishing license in Virginia.

When a new angler creates an account in Go Outdoors Virginia and purchases a license, both people will receive a free gift from DGIF and discounts to Green Top Hunting and Fishing.

“Because of this, it is important that DGIF recruit as many outdoor enthusiasts as possible. DGIF is one of the first state wildlife agencies in the country to offer such a referral program, with the goal this spring of encouraging existing anglers to recruit new individuals into fishing. This new promotion is also part of DGIF’s new R3 Plan, which stands for Recruitment, Retention, and Reactivation, and outlines several strategic efforts to increase people’s participation in the outdoors,” said Bob Duncan, former Executive Director of DGIF, said in a release.

Anyone who refers a new fishermen will be entered into a sweepstakes to win monthly prizes.

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