AAA and Posit Release Program to Improve Drivers' Minds

The AAA Foundation for Traffic Safety announced Monday that it would join with Posit Science, the leading provider of brain fitness programs, to enhance driver safety by improving drivers’ minds.

The AAA Foundation is recommending a new, ground-breaking safety program called DriveSharp™, which Posit Science released to the public Monday. DriveSharp is an interactive series of game-like computer exercises shown in independent studies to improve reaction time, reduce crash risk and increase control in most driving conditions.

“AAA is committed to helping the growing mature population drive as long and safely as possible,” says Ragina C. Averella, AAA Mid-Atlantic Manager of Government and Public Affairs. “We are pleased to join with Posit Science to offer a unique technological tool to an audience that is looking for ways to think faster on the road in order to maintain or improve their driving safety.”

DriveSharp consists of two computer-based exercises comprising more than ten hours in length that improves reaction time, visual processing speed, useful field of view and driving ability.

DriveSharp’s technology has been extensively validated in studies funded by the National Institutes of Health and its benefits documented in dozens of peer-reviewed articles in leading science and medical journals.

The technology has been shown in studies to reduce crash risk by up to 50 percent, improve stopping distance by up to 22 feet at 55 miles per hour, and assist drivers in maintaining safe driving abilities as they age.

This technology is now available for the first time to the public in a product designed to improve reaction time and control on the road. DriveSharp retails for $139, but is available for $129 online. AAA is offering members a further discount for the program, at $99, either online or by calling 866-599-6463.

“We are addressing the number one driver safety device – the driver’s mind,” says Averella. “This is an important breakthrough in helping our members assess their driving risks and then enabling them to do something about it. The studies show that on average just ten hours of training will help people drive longer and safer, which is something we all want.”